Beyond The Impact Branding or Washing
ISSUE 6 ｜Examining Impact Washing Through the Lens of the Next Generation
We are pleased to announce the release of our latest SIIFIC newsletter, featuring our very first article written by SIIFIC interns. The article, titled “Beyond the Impact: Branding or Washing?”, explores the nuanced landscape of impact branding, scrutinising the line between genuine impact and superficial branding efforts.
Discover fresh perspectives from our talented interns as they delve into this critical topic.
Read the full article by Lily Thomas and Kai Rosenbaum here: Beyond the Impact: Branding or Washing?
🌟 Article Highlights
- Constructing a robust definition of “Impact Washing”
- Distinguishing “Impact First” versus “Finance First” marketing from venture capital firms
- Why does impact washing occur?
- Investigating the changing awareness of impact washing through Google Trends